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Josh Bersin is the closest thing the HR tech world has to a star analyst.
In a recent piece, A Typhoon Is About to Hit the HR Tech Market, Bersin neatly lays out the trends in our industry.
If he’s right, it’s good news for Feelings at Work.
Here are some highlights:
(1) The HR Tech market is growing like gangbusters. This growth is due to globalization, the shift to digital, and the stiff competition for talent.
- Why this is good news for us: given all the innovation, buyers today may be more receptive to a new idea than they were a few years ago.
(2) Bersin identifies a trend toward “HR in the flow of work.” He continues: “Every executive I talk with is trying to find ways to make the work experience simpler, healthier and more engaging for people. Consequently, technology vendors are trying to make their tools become invisible to users by fitting functionality into the flow of employees’ day-to-day work.”
- Why this is good news for us: we think employees should be able to send feedback whenever they want, as often as they want, to whomever they want.
(3) Winning solutions will integrate with existing platforms like Office, Google and Slack. “HR departments now have 11 systems of record,” he says, and it’s way too much. Standalone solutions are a hassle to adopt, maintain and use.
- Why this is good news for us: the first version of our product is a Slack integration.
There are lots of decisions to make when launching a product like this. It’s reassuring when our assessments are consistent with someone like Bersin’s.
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